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Market Analysis

Understand market size, opportunity and competitive intensity.

We evaluate branch and ATM networks to identify markets for growth, reduction, or repositioning.

Decision intelligence

A clearer view of your footprint.

Competitive intensity, customer access, market potential, and network performance belong in the same decision frame.

  • Growth-market identification
  • Branch and ATM opportunity analysis
  • Merger & Acquisition Due Diligence
  • Competitive intensity research
  • Repositioning and consolidation analysis
Atlanta MSA illustrative market analysis: top 10 banks and credit unions by share of the retail market
Illustrative market analysis — Atlanta MSA. Click to enlarge.

ATM site selection

Many firms offer branch site selection. We also pinpoint where your ATMs should be.

In an ever-changing digital world, convenience happens where people live, shop, and commute. Our state-of-the-art ATM site selection scores every candidate location on demand, traffic, retail adjacency, competitive whitespace, and network economics, then turns the results into a phased, fundable deployment plan.

ATM site selection process: opportunity screening, decision framework, prioritization, and capital allocation and optimization
How we identify winning ATM locations. Click to enlarge.

Where should your network grow next?

Bring us your market, network, or growth question. We’ll bring an experienced banking perspective.

Request a briefing