Channel Strategy · June 11, 2025
Q1 2025 Credit Union Membership Recap—and the Strategic Planning Questions That Matter
By Tom McDermott, Managing Partner, Inver Consulting Group
Here is the recap for Q1 2025 on credit union membership. Scale provides growth, both quarterly and year-over-year. While comparable information isn't published or derived for banks, I'm confident the numbers would be similar.
Do you have the facts?
As organizations head into strategic planning, here are some key gaps we see organizations struggle to answer. My favorite saying as a leader was "All truth is negotiable until you have the facts."
- Do you understand the competitive intensity in each market you operate?
- How strong is your brand voice?
- Do you have the right leadership alignment for success?
- Are you getting your fair share of market deposit and loan growth?
- Why should someone choose your financial institution over another (value proposition)?