Channel Strategy · December 9, 2025
Credit Unions Are Quietly Winning the Growth Race in 2025
By Tom McDermott, Managing Partner, Inver Consulting Group
Credit unions are quietly winning the growth race in 2025.
Deposits: credit unions pull ahead
In Q3, credit union deposits grew 5.1% year-over-year versus 3.3% for banks, while quarterly growth was roughly on par (0.6% vs. 0.5%).
Loans: strong across the board
Loan growth is strong for both: credit union loans were up 4.4% year-over-year and bank loans up 4.7%, and both had just over 1% quarter-to-quarter growth.
What comes next
Fed rate easing will continue to put pressure on organizations to grow loans and deposits as net interest margins shrink.