For those that have read Inver’s blog ATM 5.0: The Branch Disruptor, you may find this article we recently published with the ATMMarketplace interesting. It talks about the (r)evolution of the ATM, but centers around marrying the ATM and Branch network optimization strategies. Most firms, even today, treat their ATM strategies as an afterthought instead of maximizing the utility of the product. This piece attempts to illustrate why combining the two is the differentiator for future success.
Please check it out, we’d love to hear your thoughts!
