Developing a comprehensive market plan is no longer a luxury, it has become a necessity in order to compete.

Most Banks or Credit Unions have not leveraged their Branch & ATM networks to ensure each location still matches the opportunity in the market.  Real estate growth can provide new business opportunities or market shifts can negatively impact current and future financial performance.

Most Banks or Credit Unions have not leveraged their Branch & ATM networks to ensure each location still matches the opportunity in the market. Real estate growth can provide new business opportunities, or market shifts can negatively impact current and future financial performance.

We have specialized in Branch & ATM network strategy for over fifteen years, saving banks and credit unions 100’s of millions of dollars.

Identifying your high, medium and low opportunity is the key to a successful strategy that will reduce expense and increase revenue. By evaluating the branch and ATM locations within your geographical footprint, we will determine the optimal coverage and mix of branch types within each market. We utilize a combination of internal and external data points to assist in prioritization of investments in your branch network and customer segments.

Historically, financial institutions view competition at a Metropolitan Statistical Area (MSA) level while the real competition actually happens at the local level. Our process will allow firms to drill deeper to the Micro Market (neighborhood level) to understand where to invest, harvest or reduce.

Each MSA or designated geography is different, and our work will provide you with an understanding of impacts, customer touch points, and will align your strategic goals for the future.